“As we think about the future of Gatorade, we couldn't be more excited about what we see. Innovation: Zero and personalizationĭesigned to draw back lapsed Gatorade consumers who have concerns over sugar, Gatorade Zero has proved to be an ‘amazing innovation’, according to CEO Ramon Laguarta, with the brand now reaching an estimated $1bn retail sales value in 2020.īut in 2021, it’s personalized solutions that the CEO is most excited about. PepsiCo’s beverage division suffered early on in the pandemic with the key convenience channel shut off, but by October Laguarta was optimistic about trends for the sports drink category, seeing more people exercising, and embracing daily routines of exercising at home : “That helps the sports drink category and obviously Gatorade as a leader in that category.”Īnd leader it is, with the brand taking a chunky 67.7% share of the US sports drink market. Yet the brand has also moved with the times: such as with the brand’s organic launch in 2016, the debut of Gatorade Zero in 2018, and innovations such as a smart cap to give athletes direct hydration feedback on their personal smart cap vessels.Īnd in pandemic times, the drink is resonating with consumers, as health and wellness takes top priority and exercise becomes a point of focus, according to PepsiCo CEO Ramon Laguarta. PepsiCo’s Gatorade has a legacy of some 50 years: presenting itself as ‘the most scientifically researched and game-tested way to replace electrolytes lost in sweat’. Zero sugar and personalized innovations have been driving the category forward while both companies see the potential of the sports category appeal to a wider audience and tap into increased emphasis on health and wellness as a result of the pandemic. Packaging & Packing Materials, Containers.Processing Equipment & Systems, Automation, Control.Filling & Packaging Equipment & Systems.
Print out this (COUPON) to save on your first bottle. Test it out for yourself! BODYARMOR is now available here in Southern California at Ralphs and Target.
#Armor drink free
Have diet restrictions? BODYARMOR sports drinks are gluten free, nut free and do not contain any caffeine. My kids were super excited to sample the drinks as well – they know that a few top athletes make BODYARMOR their sports drink of choice including: Mike Trout, Andrew Luck, James Harden, Buster Posey, Richard Sherman, Dez Bryant, Skylar Diggins and Sydney LeRoux.Īs a matter of fact, my littles loved the grape flavor and requested to have some in their lunch – great for replenishing their fluids after a hot day playing at recess with friends. The flavor of each BODYARMOR sports drink is light, and doesn’t leave a lasting after taste. For a sports family (any family for that matter), it is a GREAT option. What I like most was that it has about half the amount of calories, sodium and sugars than other sports drinks we typically select with all natural sweeteners and no artificial colors. Unfortunately I only had a few sips, because my husband stole it from me – apparently it was his favorite too. We had the opportunity to sample 6 of the fabulous flavors. Packed with electrolytes, coconut water, vitamins and all natural flavors, the BODYARMOR sports drink us unlike most traditional drink options on the market.īODYARMOR is a natural sports drink that comes in 8 tasty flavors: fruit punch, orange mango, strawberry banana, tropical punch, lemon lime, mixed berry, grape and blackout berry. I received products to facilitate my review.īODYARMOR offers a you a new way to rehydrate your body with an all natural sport drink. This post was written on behalf of BODYARMOR as part of a campaign for Bloggin’ Mamas.
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